Chief Executive Irene LeeIrene Lee – Chief Executive Officer

Irene is the Chief Executive Officer of Links. She has travelled and lived in various countries  including,  Australia, America, Burma and of course Singapore  and thus, this has given her an insight to both the  Western and Asian scope of  culture and life. She believes in equality between her staff and that teamwork  is an important aspect of bringing an organization life and success. More importantly, she believes in giving clients quality work and suggestions to improve their image and publicity.



Louis Lee-Creative Director and Master of Ceremonies

Louis Lee- Creative Director and Master of Ceremonies

Louis is the creative manager of the group, what one might call an “idea guy”. His job is to observe established aesthetic design and/or cultural trends in contemporary media and interface with the client on an appealing design or course of action  that aligns with their desired public image. Whether it be a new logo, a tagline or a caricature of a culturally confused cat, he’s got a scheme. Not one to be confined to a single avenue of customer persuasion, he also provides narrative services in matters of publicity.

Note: Fu Manchu Moustache not included unless special request is made.

Shaun Poon - Research Rector in Revolutionary RelationsShaun Poon – Research Rector in Revolutionary Relations

Shaun is our in-house researcher who engages new media and innovative strategies to maximise mimetic aftermaths. He observes netnography and online discourses to analyse brands and independent media. He synthesises the information into reports which establish trends and suggest strategies for clients.


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a public relations firm that specialises in helping independent media groups find an audience at modest compensation.

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