Archive for the 'Rant' Category

Week 13 New Media, -the Culmination of a Poststructuralist Reality?

Chia and Synnott’s entire chapter on new media and PR was very interesting to me, mostly because they mentioned Astroturfing and addressed it as unethical. This is in line with my earlier findings on astroturfing and google bombing. Chia and Synnott describe what must be seen as rather obvious to my generation of digital natives: the proliferation of digital media, empowerment of the individual, PR practitioners taking up these new platforms despite any reservations, and decentralisation of the construction of meaning. I do not dispute their claims, but I would like to highlight an increasingly worrying trend both in new and old media: that of information warfare and manipulation. Yes, the RANT category is back!

Continue reading ‘Week 13 New Media, -the Culmination of a Poststructuralist Reality?’


Week 7: Red Bull, Feiyue Branding

This week saw the most on-ground applications of tactics in deriving PR coverage. For starters, Ms Tanya Wilson gave us the most detailed example of Red Bull’s surprisingly memorable PR. I spoke to some peers more involved with the entertainment industry and they actually remembered Red Bull’s campaign at World Cyber Games 2008, as well as the 2009 Formula 1 Night Race in Singapore. An account of the campaign by my peer is given after the jump.

Continue reading ‘Week 7: Red Bull, Feiyue Branding’

Week 6 Mr Motivator

Video Reference:

Today’s lecture brought yet another case study, Reebok’s campaign to promote its brand here in Singapore. I know what you are thinking: “Dude, not another case study, where is my pedantic psychobabble phantasm-level philosophical posting?”. Well, sorry to disappoint but there isn’t sufficient insight for me to discuss those at length. For now, I promise I will discuss

  1. the ethical considerations of media relations as per the propaganda model,
  2. the grey area of astroturfing and Google-Bombing,
  3. and why reactionary media relations might be a better approach than proactive ones,

in my next few posts.

Continue reading ‘Week 6 Mr Motivator’

Week 5: A Critique of Media Relations

The hegemony of lazy journalists, despite its pathetic nature, manages to be influential enough to reach the scholastic education of the academy. I jest. Media relations forms a key aspect of public relations, so much so that some consider media relations to be used interchangeably with public relations. Today I had a debate about the whether media relations should be the focus of most PR campaigns.

Continue reading ‘Week 5: A Critique of Media Relations’

Week 3:The Art of PR: Goals, Insight, Tactics, Evaluation

This week’s lecture dealt with the execution of PR though specific standing procedures. While it is very much the prerogative of the academic to discuss the theoretical inklings of Public Relations, these notions should be reinforced by actual application. Said application is both an actualised implementation of textbook lessons and a reinforcement of personal belief in the teachings of PR. The reasons why the administration of PR is taught accompanying the underlying theories are twofold: firstly, it acts as an experiential anchorage for students to, in the future, recall useful tips, secondly, it roots out any ill-conceived notions that students may hold. Bad ideas do not survive long in an practising  operational environment.  Either the person with the bad idea reaches an ideological compromise with the collective ideology, or the person himself is ejected(excluded) from the system.

But this correction is only tangential to the process of PR. The pedantic textbook and educator dictated that certain established procedures have become the standard of Public Relations in the Industry. These procedures are broken down into the steps gathering insight, of goal setting, formulating and implementing strategies and tactics, and finally evaluation(follow-through). This blog post examines and critiques each of the steps along the way. Continue reading ‘Week 3:The Art of PR: Goals, Insight, Tactics, Evaluation’

Week 2: An Exposition of the Perspectives and Trends in Public Relations (PR): Marketing-PR, Traditional Marketing, Experiential Marketing..

This week, being the second week, saw an introduction of the dominant perspectives in the field of PR. While perhaps only descriptive of the zeitgeist of the present, it is a good starting point for any learner inquiring into PR.

The dominant perspective prescribes that PR is a subdomain of marketing (Confirmed by both Ms Tanya Wilson and the text book written by Chia & Synnott). As schools of thought, these two fields are invariably linked to the language of proselytization. Continue reading ‘Week 2: An Exposition of the Perspectives and Trends in Public Relations (PR): Marketing-PR, Traditional Marketing, Experiential Marketing..’

Week 1 Post:A New Year, A New Semester, A New Module, A New Blog….

A New Year, A New Semester, A New Module, A New Blog….

Amongst many new things brought in after the New Year, today brought in the exciting new subject of Public Relations. While not strictly the domain of journalists such as myself and the other tengu, the subject is invariably linked to the disease plaguing journalists of the age. I refer, of course, to the five filters defined by Noam Chomsky and Edward Herman to explain why journalists are mere instruments in the propaganda model. Continue reading ‘Week 1 Post:A New Year, A New Semester, A New Module, A New Blog….’


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