Archive for the 'Response' Category

Week 6 Blog Journal: Crisis Management and Issues in the Internet Era

Mediated Crisis Management on the Internet

In the essay “Taxonomy of mediated crisis responses”, published in Issue 33 of Public Relations Review, Taylor and Kent argue for the usage of the Internet as a medium of mediated crisis response. They also offer several suggestions for the best practices and individual details of individual steps and actions that can be taken during each phrase of a crisis.

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Week 7 Blog Journal: Grand Strategy, Strategy and Tactics

In chapter 8 of Public Relations Theory II, Carl Botan introduces the notion of a meta-strategy level of discursive activity within the sphere of public relations activities: the grand strategy. Grand strategies are organisation-wide or meta-organisational policies or practices which function to direct the actions of all parts of the organisation or organisations. The notion of a grand strategy is functionally similar to ideas of organisation culture in that both are notions professing hegemonic influence that dictates strategy. Meta-strategy exists within a level of meaning that often is invisible to pure ethnography, and the discourses surrounding them are rarely formalised and therefore are hard to prove conclusively. Notwithstanding this limitation, the author proposes a commonplace notion of strategy, which in turn dictates the tactics used.

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Week 1 Post:A New Year, A New Semester, A New Module, A New Blog….

A New Year, A New Semester, A New Module, A New Blog….

Amongst many new things brought in after the New Year, today brought in the exciting new subject of Public Relations. While not strictly the domain of journalists such as myself and the other tengu, the subject is invariably linked to the disease plaguing journalists of the age. I refer, of course, to the five filters defined by Noam Chomsky and Edward Herman to explain why journalists are mere instruments in the propaganda model. Continue reading ‘Week 1 Post:A New Year, A New Semester, A New Module, A New Blog….’



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