Posts Tagged 'Art'

Week 4: Critique of the Methodologies of Public Relations Using a Case Study of Google Australia’s Homepage Logo Contest

Source: http://www.lib.uts.edu.au/gta/?page=show&id=755

Once more, we step further into the pool of public relations. This article aims to gain insight into the effectiveness of Public Relation machinations through a case study of the success, or lack thereof, of a third-party attempt at PR, through a campaign, to promote a client’s contest.

TheĀ  story starts with a young technological firm refreshing their image in a specific country’s population. The firm is doing relatively well, but seeks to reinforce its brand’s image as a creative, innovative, modern and exciting company. In particular, it wants to capture the attention of the young, who, as digital natives, would be better inclined connect with the firm and make the brand a household name. The firm engages a PR company to assist it in its campaign.

Continue reading ‘Week 4: Critique of the Methodologies of Public Relations Using a Case Study of Google Australia’s Homepage Logo Contest’



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