Posts Tagged 'Audiences'

Week 9: On Audiences, Publics, and Demographics

The perspective of PR practitioners is one where the target Publics, or audiences as they are more often referred to in advertising lingo, refer to the group of people which the message of PR is directed towards. A planned target audience is by no means the sole limiting factor on who and what hear one’s PR message, but it is a necessity to sculpt some semblance of direction of message….These are the only subjects through which goals and objectives can be constructed, and therefore they must be drawn out. Hence, I will attempt to spell out my target audience in this blog post.

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