Posts Tagged 'Ethics'

Week 7 Blog Journal: Grand Strategy, Strategy and Tactics

In chapter 8 of Public Relations Theory II, Carl Botan introduces the notion of a meta-strategy level of discursive activity within the sphere of public relations activities: the grand strategy. Grand strategies are organisation-wide or meta-organisational policies or practices which function to direct the actions of all parts of the organisation or organisations. The notion of a grand strategy is functionally similar to ideas of organisation culture in that both are notions professing hegemonic influence that dictates strategy. Meta-strategy exists within a level of meaning that often is invisible to pure ethnography, and the discourses surrounding them are rarely formalised and therefore are hard to prove conclusively. Notwithstanding this limitation, the author proposes a commonplace notion of strategy, which in turn dictates the tactics used.

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Week 13 New Media, -the Culmination of a Poststructuralist Reality?

Chia and Synnott’s entire chapter on new media and PR was very interesting to me, mostly because they mentioned Astroturfing and addressed it as unethical. This is in line with my earlier findings on astroturfing and google bombing. Chia and Synnott describe what must be seen as rather obvious to my generation of digital natives: the proliferation of digital media, empowerment of the individual, PR practitioners taking up these new platforms despite any reservations, and decentralisation of the construction of meaning. I do not dispute their claims, but I would like to highlight an increasingly worrying trend both in new and old media: that of information warfare and manipulation. Yes, the RANT category is back!

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Week 8: More FEIYUE(飞跃) Branding, Ethics of Astroturfing, Google Bombing

This week I deal with two seemingly distinct topics, yet there is strong evidence of the occurrence of both in the playing field of Feiyue. Perchance your expect the content of this post to deal with the target audience and the general strategy? Well that will have to wait till next week’s post. The act of Information Gathering takes precedence over strategy planning, so here is my preliminary finding on the brand image of Feiyue.

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Week 5: A Critique of Media Relations

The hegemony of lazy journalists, despite its pathetic nature, manages to be influential enough to reach the scholastic education of the academy. I jest. Media relations forms a key aspect of public relations, so much so that some consider media relations to be used interchangeably with public relations. Today I had a debate about the whether media relations should be the focus of most PR campaigns.

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Week 1 Post:A New Year, A New Semester, A New Module, A New Blog….

A New Year, A New Semester, A New Module, A New Blog….

Amongst many new things brought in after the New Year, today brought in the exciting new subject of Public Relations. While not strictly the domain of journalists such as myself and the other tengu, the subject is invariably linked to the disease plaguing journalists of the age. I refer, of course, to the five filters defined by Noam Chomsky and Edward Herman to explain why journalists are mere instruments in the propaganda model. Continue reading ‘Week 1 Post:A New Year, A New Semester, A New Module, A New Blog….’



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