Posts Tagged 'Faggotry'

Week 14: Asian Public Relations

I was rather disappointed by the chapter from Chia and Synnott’s book on the topic of focusing on Asian PR. As a Singaporean, I do not find the portrayal of Asian countries to be very accurate or fair. While I recognise that in any thesis on such a hugely varying (sociologically and geopolitically) region is somewhat vulnerable to over specification if too much attention is paid to detail. Nonetheless, any thesis trying to draw a huge bracket over the whole of Asia loses a whole lot of meaning by way of the hugely diverse populace of Asia. This would still be acceptable, if not for the fact that the chapter tries to construe a consistent PR perspective on the whole of Asia, and along the way assumes that the entirety of the United States is more singular in nature than China, Japan, or South Korea… or any other Asian nation. Continue reading ‘Week 14: Asian Public Relations’

Advertisements

Week 8: More FEIYUE(飞跃) Branding, Ethics of Astroturfing, Google Bombing

This week I deal with two seemingly distinct topics, yet there is strong evidence of the occurrence of both in the playing field of Feiyue. Perchance your expect the content of this post to deal with the target audience and the general strategy? Well that will have to wait till next week’s post. The act of Information Gathering takes precedence over strategy planning, so here is my preliminary finding on the brand image of Feiyue.

Continue reading ‘Week 8: More FEIYUE(飞跃) Branding, Ethics of Astroturfing, Google Bombing’

Week 1 Post:A New Year, A New Semester, A New Module, A New Blog….

A New Year, A New Semester, A New Module, A New Blog….

Amongst many new things brought in after the New Year, today brought in the exciting new subject of Public Relations. While not strictly the domain of journalists such as myself and the other tengu, the subject is invariably linked to the disease plaguing journalists of the age. I refer, of course, to the five filters defined by Noam Chomsky and Edward Herman to explain why journalists are mere instruments in the propaganda model. Continue reading ‘Week 1 Post:A New Year, A New Semester, A New Module, A New Blog….’



%d bloggers like this: