Posts Tagged 'Fashion'

Week 9: On Audiences, Publics, and Demographics

The perspective of PR practitioners is one where the target Publics, or audiences as they are more often referred to in advertising lingo, refer to the group of people which the message of PR is directed towards. A planned target audience is by no means the sole limiting factor on who and what hear one’s PR message, but it is a necessity to sculpt some semblance of direction of message….These are the only subjects through which goals and objectives can be constructed, and therefore they must be drawn out. Hence, I will attempt to spell out my target audience in this blog post.

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Week 7: Red Bull, Feiyue Branding

This week saw the most on-ground applications of tactics in deriving PR coverage. For starters, Ms Tanya Wilson gave us the most detailed example of Red Bull’s surprisingly memorable PR. I spoke to some peers more involved with the entertainment industry and they actually remembered Red Bull’s campaign at World Cyber Games 2008, as well as the 2009 Formula 1 Night Race in Singapore. An account of the campaign by my peer is given after the jump.

Continue reading ‘Week 7: Red Bull, Feiyue Branding’


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