Posts Tagged 'Footwear'

Week 11:Critique of Issue/Crisis Management, application in managing Feiyue’s Branding

Chia and Synnott devote a whole chapter in their book to PR with respect to Issues and Crises. In summary, the chapter how certain trends, events, concerns, both plausible and actual, have an impact on an organisation and its relationship with publics. Chia and Synnott note that PR practitioners cannot afford to ignore such facts, both online and offline, as they have the potential to devastate an organisation. They prescribe that an organisation and its PR practitioners must be constantly proactively looking out for such potential issues, and risks thereof contained. Only then can messages about the organisation in a public arena is controlled.
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Week 10: General Strategy

General Steps: In this post I will highlight the key aspects of the strategy, and elaborate certain key theoretical underpinnings in communication and information theory.

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Week 8: More FEIYUE(飞跃) Branding, Ethics of Astroturfing, Google Bombing

This week I deal with two seemingly distinct topics, yet there is strong evidence of the occurrence of both in the playing field of Feiyue. Perchance your expect the content of this post to deal with the target audience and the general strategy? Well that will have to wait till next week’s post. The act of Information Gathering takes precedence over strategy planning, so here is my preliminary finding on the brand image of Feiyue.

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Week 7: Red Bull, Feiyue Branding

This week saw the most on-ground applications of tactics in deriving PR coverage. For starters, Ms Tanya Wilson gave us the most detailed example of Red Bull’s surprisingly memorable PR. I spoke to some peers more involved with the entertainment industry and they actually remembered Red Bull’s campaign at World Cyber Games 2008, as well as the 2009 Formula 1 Night Race in Singapore. An account of the campaign by my peer is given after the jump.

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