Posts Tagged 'Google'

Week 8: More FEIYUE(飞跃) Branding, Ethics of Astroturfing, Google Bombing

This week I deal with two seemingly distinct topics, yet there is strong evidence of the occurrence of both in the playing field of Feiyue. Perchance your expect the content of this post to deal with the target audience and the general strategy? Well that will have to wait till next week’s post. The act of Information Gathering takes precedence over strategy planning, so here is my preliminary finding on the brand image of Feiyue.

Continue reading ‘Week 8: More FEIYUE(飞跃) Branding, Ethics of Astroturfing, Google Bombing’

Week 5: A Critique of Media Relations

The hegemony of lazy journalists, despite its pathetic nature, manages to be influential enough to reach the scholastic education of the academy. I jest. Media relations forms a key aspect of public relations, so much so that some consider media relations to be used interchangeably with public relations. Today I had a debate about the whether media relations should be the focus of most PR campaigns.

Continue reading ‘Week 5: A Critique of Media Relations’

Week 4: Critique of the Methodologies of Public Relations Using a Case Study of Google Australia’s Homepage Logo Contest

Source: http://www.lib.uts.edu.au/gta/?page=show&id=755

Once more, we step further into the pool of public relations. This article aims to gain insight into the effectiveness of Public Relation machinations through a case study of the success, or lack thereof, of a third-party attempt at PR, through a campaign, to promote a client’s contest.

The  story starts with a young technological firm refreshing their image in a specific country’s population. The firm is doing relatively well, but seeks to reinforce its brand’s image as a creative, innovative, modern and exciting company. In particular, it wants to capture the attention of the young, who, as digital natives, would be better inclined connect with the firm and make the brand a household name. The firm engages a PR company to assist it in its campaign.

Continue reading ‘Week 4: Critique of the Methodologies of Public Relations Using a Case Study of Google Australia’s Homepage Logo Contest’



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