Posts Tagged 'Hegel'

Week 3:The Art of PR: Goals, Insight, Tactics, Evaluation

This week’s lecture dealt with the execution of PR though specific standing procedures. While it is very much the prerogative of the academic to discuss the theoretical inklings of Public Relations, these notions should be reinforced by actual application. Said application is both an actualised implementation of textbook lessons and a reinforcement of personal belief in the teachings of PR. The reasons why the administration of PR is taught accompanying the underlying theories are twofold: firstly, it acts as an experiential anchorage for students to, in the future, recall useful tips, secondly, it roots out any ill-conceived notions that students may hold. Bad ideas do not survive long in an practising¬† operational environment.¬† Either the person with the bad idea reaches an ideological compromise with the collective ideology, or the person himself is ejected(excluded) from the system.

But this correction is only tangential to the process of PR. The pedantic textbook and educator dictated that certain established procedures have become the standard of Public Relations in the Industry. These procedures are broken down into the steps gathering insight, of goal setting, formulating and implementing strategies and tactics, and finally evaluation(follow-through). This blog post examines and critiques each of the steps along the way. Continue reading ‘Week 3:The Art of PR: Goals, Insight, Tactics, Evaluation’



a public relations firm that specialises in helping independent media groups find an audience at modest compensation.

Past Posts


%d bloggers like this: