Posts Tagged 'Marketing'

Week 10: General Strategy

General Steps: In this post I will highlight the key aspects of the strategy, and elaborate certain key theoretical underpinnings in communication and information theory.

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Week 9: On Audiences, Publics, and Demographics

The perspective of PR practitioners is one where the target Publics, or audiences as they are more often referred to in advertising lingo, refer to the group of people which the message of PR is directed towards. A planned target audience is by no means the sole limiting factor on who and what hear one’s PR message, but it is a necessity to sculpt some semblance of direction of message….These are the only subjects through which goals and objectives can be constructed, and therefore they must be drawn out. Hence, I will attempt to spell out my target audience in this blog post.

Continue reading ‘Week 9: On Audiences, Publics, and Demographics’

Week 6 Mr Motivator

Video Reference: http://www.youtube.com/watch?v=WVhoOtFbpGg

Today’s lecture brought yet another case study, Reebok’s campaign to promote its brand here in Singapore. I know what you are thinking: “Dude, not another case study, where is my pedantic psychobabble phantasm-level philosophical posting?”. Well, sorry to disappoint but there isn’t sufficient insight for me to discuss those at length. For now, I promise I will discuss

  1. the ethical considerations of media relations as per the propaganda model,
  2. the grey area of astroturfing and Google-Bombing,
  3. and why reactionary media relations might be a better approach than proactive ones,

in my next few posts.

Continue reading ‘Week 6 Mr Motivator’

Week 4: Critique of the Methodologies of Public Relations Using a Case Study of Google Australia’s Homepage Logo Contest

Source: http://www.lib.uts.edu.au/gta/?page=show&id=755

Once more, we step further into the pool of public relations. This article aims to gain insight into the effectiveness of Public Relation machinations through a case study of the success, or lack thereof, of a third-party attempt at PR, through a campaign, to promote a client’s contest.

TheĀ  story starts with a young technological firm refreshing their image in a specific country’s population. The firm is doing relatively well, but seeks to reinforce its brand’s image as a creative, innovative, modern and exciting company. In particular, it wants to capture the attention of the young, who, as digital natives, would be better inclined connect with the firm and make the brand a household name. The firm engages a PR company to assist it in its campaign.

Continue reading ‘Week 4: Critique of the Methodologies of Public Relations Using a Case Study of Google Australia’s Homepage Logo Contest’

Week 2: An Exposition of the Perspectives and Trends in Public Relations (PR): Marketing-PR, Traditional Marketing, Experiential Marketing..

This week, being the second week, saw an introduction of the dominant perspectives in the field of PR. While perhaps only descriptive of the zeitgeist of the present, it is a good starting point for any learner inquiring into PR.

The dominant perspective prescribes that PR is a subdomain of marketing (Confirmed by both Ms Tanya Wilson and the text book written by Chia & Synnott). As schools of thought, these two fields are invariably linked to the language of proselytization. Continue reading ‘Week 2: An Exposition of the Perspectives and Trends in Public Relations (PR): Marketing-PR, Traditional Marketing, Experiential Marketing..’



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