Posts Tagged 'Media Relations'

Week 8 Blog Journal: Evaluation Techniques

Chapter 12 of Richard Stanton’s Media Relations book focusses exclusively on the use of evaluation methods in media relations and public relations. As the scope of PR campaigns are only limited by one’s creativity, there can be all manners of activities and passivities which can be construed as public relations. As such, no one evaluation method can be applied universally across all strategies or campaigns. Adaptation, combination, and derivation and hence the keys to formulating useful and sound evaluations.
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Week 9 Blog Journal: Media Relations and News

Steve Jobs and Dennis Ritchie

Steve Jobs versus Dennis Ritchie: Even if you invented computing language as we know it today, you can be a nobody. Image source: Facebook

Chapter 6 of Richard Stanton’s book “Media Relations” describes the relationships between PR practioners(agents),their clients, and the media(more specifically, traditional¬† media as opposed to citizen media). He then describes how the media , the agent, and the client each desire to fulfil a goal in the co-creation of news, and each asserts a self-motivated influence on the piece of news discourse. Stanton then proposes how the agent(PR practitioner) can work within these selfish motivations to create viable media relations: between themselves, clients, and the media. These involve the profiling of the individuals in the media and the positioning of the issues within frames such as to maximise the news angles that the media wants with the coverage that clients want. These also involved synergies the agent can leverage upon to create unique angles while maintaining the level of client satisfaction.
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Week 5: A Critique of Media Relations

The hegemony of lazy journalists, despite its pathetic nature, manages to be influential enough to reach the scholastic education of the academy. I jest. Media relations forms a key aspect of public relations, so much so that some consider media relations to be used interchangeably with public relations. Today I had a debate about the whether media relations should be the focus of most PR campaigns.

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