Posts Tagged 'New Media'

Week 6 Blog Journal: Crisis Management and Issues in the Internet Era

Mediated Crisis Management on the Internet

In the essay “Taxonomy of mediated crisis responses”, published in Issue 33 of Public Relations Review, Taylor and Kent argue for the usage of the Internet as a medium of mediated crisis response. They also offer several suggestions for the best practices and individual details of individual steps and actions that can be taken during each phrase of a crisis.

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Week 8 Blog Journal: Evaluation Techniques

Chapter 12 of Richard Stanton’s Media Relations book focusses exclusively on the use of evaluation methods in media relations and public relations. As the scope of PR campaigns are only limited by one’s creativity, there can be all manners of activities and passivities which can be construed as public relations. As such, no one evaluation method can be applied universally across all strategies or campaigns. Adaptation, combination, and derivation and hence the keys to formulating useful and sound evaluations.
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Week 13 New Media, -the Culmination of a Poststructuralist Reality?

Chia and Synnott’s entire chapter on new media and PR was very interesting to me, mostly because they mentioned Astroturfing and addressed it as unethical. This is in line with my earlier findings on astroturfing and google bombing. Chia and Synnott describe what must be seen as rather obvious to my generation of digital natives: the proliferation of digital media, empowerment of the individual, PR practitioners taking up these new platforms despite any reservations, and decentralisation of the construction of meaning. I do not dispute their claims, but I would like to highlight an increasingly worrying trend both in new and old media: that of information warfare and manipulation. Yes, the RANT category is back!

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