Posts Tagged 'Public Relations'

Week 6 Blog Journal: Crisis Management and Issues in the Internet Era

Mediated Crisis Management on the Internet

In the essay “Taxonomy of mediated crisis responses”, published in Issue 33 of Public Relations Review, Taylor and Kent argue for the usage of the Internet as a medium of mediated crisis response. They also offer several suggestions for the best practices and individual details of individual steps and actions that can be taken during each phrase of a crisis.

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Week 7 Blog Journal: Grand Strategy, Strategy and Tactics

In chapter 8 of Public Relations Theory II, Carl Botan introduces the notion of a meta-strategy level of discursive activity within the sphere of public relations activities: the grand strategy. Grand strategies are organisation-wide or meta-organisational policies or practices which function to direct the actions of all parts of the organisation or organisations. The notion of a grand strategy is functionally similar to ideas of organisation culture in that both are notions professing hegemonic influence that dictates strategy. Meta-strategy exists within a level of meaning that often is invisible to pure ethnography, and the discourses surrounding them are rarely formalised and therefore are hard to prove conclusively. Notwithstanding this limitation, the author proposes a commonplace notion of strategy, which in turn dictates the tactics used.

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Week 8 Blog Journal: Evaluation Techniques

Chapter 12 of Richard Stanton’s Media Relations book focusses exclusively on the use of evaluation methods in media relations and public relations. As the scope of PR campaigns are only limited by one’s creativity, there can be all manners of activities and passivities which can be construed as public relations. As such, no one evaluation method can be applied universally across all strategies or campaigns. Adaptation, combination, and derivation and hence the keys to formulating useful and sound evaluations.
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Week 9 Blog Journal: Media Relations and News

Steve Jobs and Dennis Ritchie

Steve Jobs versus Dennis Ritchie: Even if you invented computing language as we know it today, you can be a nobody. Image source: Facebook

Chapter 6 of Richard Stanton’s book “Media Relations” describes the relationships between PR practioners(agents),their clients, and the media(more specifically, traditional  media as opposed to citizen media). He then describes how the media , the agent, and the client each desire to fulfil a goal in the co-creation of news, and each asserts a self-motivated influence on the piece of news discourse. Stanton then proposes how the agent(PR practitioner) can work within these selfish motivations to create viable media relations: between themselves, clients, and the media. These involve the profiling of the individuals in the media and the positioning of the issues within frames such as to maximise the news angles that the media wants with the coverage that clients want. These also involved synergies the agent can leverage upon to create unique angles while maintaining the level of client satisfaction.
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It’s a New Day – Blog Journal – Week 3 – Louis Lee

/// Begin Transmission ///

If you’ve been a recurrent visitor of this CMNS site and happily endured the profound rantings of  your favourite flame-breathing schmup-loving author, you might be wondering why the site’s undergone something of a name-change.

Well fear not loyal readers, the site hasn’t been taken over by some corporate conspiracy, this little corner of wordpress has simply received a new raison d’être.

Instead of a lone platform, this site now serves as the base for a fictitious 3-men Public Relations consultancy group with a new calling and new management (not to mention a new accreditation-related project).

It’s even pilfe-I mean borrowed a nifty shackle icon from a certain Blizzard Entertainment game mod that represents the group’s namesake.

So with no more ado, welcome to the new online home of the PR hub, welcome to Linked.

+++ The following journal has been brought to you by Dr. Fu Manchu’s Khazad Three Peaks Inc. +++

+++Blog Journal-Week 3+++

Spindoctors and Campaigners

Today marks my first entry into the Linked PR Consultancy blog’s group journal, and I must say that I am simply gyrating in anticipation.

The following are my thoughts and comments on two chapters found within Richard Stanton’s ‘Media Relations’, they may seem fairly simplistic and rather personally uninvolved, but hey “the more you know“:

  • Chapter 1: Introduction: Building Relationships, Framing Issues and Events:

To be honest Stanton’s (2007) choice to make use of the ongoing conflict between the State of Israel and the Palestinians as the chapter’s main anecdote (through the Economist) came as a mild suprise to me as I browsed through the first chapter, though  with the frequent appearance of terms which see military usage like “strategy”, “tactics”, “campaigns”, “objectives” and what have you, it was credits to carrots that a hotly contested region with a history of intermittent warfare and involved factions hungry for international commiseration and allies as the near east would be utilized to illustrate the sort of competitive environment Stanton wishes to establish the media relations scene as.

Stanton posits that Media Relations in “the West” (includes AUS and NZ. but does that include Singapore?) are dominated by the US theory and practice, with medial relation bodies acknowledging its culturally  hegemonic position combined with the characteristic of adapting something to suit the local conditions.

Additional Notes:

++What comes first in Media Relations, Critical Thinking or Applied Knowledge?++

++Stanton Does Not Approve of “bubbleheaded” Eurovision.++

  •  Chapter 3: Media Relations Campaigns: Defining Campaign Strategies and Models:

“Strategy is more than a plan”, says Stanton (2007) in the third chapter of the book.  Strategy is defined by the competitive environment and plans become strategic only when there is competition to achieve some advantage over others.

Drawing a parallel between media relations strategy and its military counterpart, Stanton elucidates that strategic decisions are concerned with long term goals, the scope of the campaign, adaptation with the local environment, the creation of opportunities through stretching of available resources and operational decisions.

In terms of media, campaign proposals become strategic as groups vie for finite media space, though I believe this applies more accurately to non-online forms of the public sphere (newspapers, TV airtime, radio broadcasts, billboards, etc).

The hierarchy of published media depends on importance, those not holding up are discarded from the news schedule.

Stanton holds that all media relations activity begins with dialogic relationship (importance of conversation as a constructive communication) between the two interested parties:

  • The media relations counsellor or agent
  • The primary stakeholder or client

This dialogic relationship of of media relations activity, from what I can understand from Stanton’s explanations, undergoes the following process:

Initial point of dialogue pasts point of agreement > agent demonstrates most appropriate course of action to achieve media goals/objectives (preparing a proposal/campaign strat) > Initiate media campaign (sometimes as relatively simple as writing a letter to a newspaper editor, not always the case) > Profit (such as the accumulation of symbolic capital in the form of trust and reputation)


Stanton, R. (2007). Media Relations, Oxford University Press Melbourne.

On a final note and to commemorate this occasion, allow me to present a sample of what’s to come for our brave little group, courtesy of YouTube and the SIATP.

///End Transmission///






Week 14: Asian Public Relations

I was rather disappointed by the chapter from Chia and Synnott’s book on the topic of focusing on Asian PR. As a Singaporean, I do not find the portrayal of Asian countries to be very accurate or fair. While I recognise that in any thesis on such a hugely varying (sociologically and geopolitically) region is somewhat vulnerable to over specification if too much attention is paid to detail. Nonetheless, any thesis trying to draw a huge bracket over the whole of Asia loses a whole lot of meaning by way of the hugely diverse populace of Asia. This would still be acceptable, if not for the fact that the chapter tries to construe a consistent PR perspective on the whole of Asia, and along the way assumes that the entirety of the United States is more singular in nature than China, Japan, or South Korea… or any other Asian nation. Continue reading ‘Week 14: Asian Public Relations’

Week 13 New Media, -the Culmination of a Poststructuralist Reality?

Chia and Synnott’s entire chapter on new media and PR was very interesting to me, mostly because they mentioned Astroturfing and addressed it as unethical. This is in line with my earlier findings on astroturfing and google bombing. Chia and Synnott describe what must be seen as rather obvious to my generation of digital natives: the proliferation of digital media, empowerment of the individual, PR practitioners taking up these new platforms despite any reservations, and decentralisation of the construction of meaning. I do not dispute their claims, but I would like to highlight an increasingly worrying trend both in new and old media: that of information warfare and manipulation. Yes, the RANT category is back!

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