Posts Tagged 'Rant'

Week 8 Blog Journal: Evaluation Techniques

Chapter 12 of Richard Stanton’s Media Relations book focusses exclusively on the use of evaluation methods in media relations and public relations. As the scope of PR campaigns are only limited by one’s creativity, there can be all manners of activities and passivities which can be construed as public relations. As such, no one evaluation method can be applied universally across all strategies or campaigns. Adaptation, combination, and derivation and hence the keys to formulating useful and sound evaluations.
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Week 14: Asian Public Relations

I was rather disappointed by the chapter from Chia and Synnott’s book on the topic of focusing on Asian PR. As a Singaporean, I do not find the portrayal of Asian countries to be very accurate or fair. While I recognise that in any thesis on such a hugely varying (sociologically and geopolitically) region is somewhat vulnerable to over specification if too much attention is paid to detail. Nonetheless, any thesis trying to draw a huge bracket over the whole of Asia loses a whole lot of meaning by way of the hugely diverse populace of Asia. This would still be acceptable, if not for the fact that the chapter tries to construe a consistent PR perspective on the whole of Asia, and along the way assumes that the entirety of the United States is more singular in nature than China, Japan, or South Korea… or any other Asian nation. Continue reading ‘Week 14: Asian Public Relations’

Week 7: Red Bull, Feiyue Branding

This week saw the most on-ground applications of tactics in deriving PR coverage. For starters, Ms Tanya Wilson gave us the most detailed example of Red Bull’s surprisingly memorable PR. I spoke to some peers more involved with the entertainment industry and they actually remembered Red Bull’s campaign at World Cyber Games 2008, as well as the 2009 Formula 1 Night Race in Singapore. An account of the campaign by my peer is given after the jump.

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Week 6 Mr Motivator

Video Reference: http://www.youtube.com/watch?v=WVhoOtFbpGg

Today’s lecture brought yet another case study, Reebok’s campaign to promote its brand here in Singapore. I know what you are thinking: “Dude, not another case study, where is my pedantic psychobabble phantasm-level philosophical posting?”. Well, sorry to disappoint but there isn’t sufficient insight for me to discuss those at length. For now, I promise I will discuss

  1. the ethical considerations of media relations as per the propaganda model,
  2. the grey area of astroturfing and Google-Bombing,
  3. and why reactionary media relations might be a better approach than proactive ones,

in my next few posts.

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Week 5: A Critique of Media Relations

The hegemony of lazy journalists, despite its pathetic nature, manages to be influential enough to reach the scholastic education of the academy. I jest. Media relations forms a key aspect of public relations, so much so that some consider media relations to be used interchangeably with public relations. Today I had a debate about the whether media relations should be the focus of most PR campaigns.

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Week 1 Post:A New Year, A New Semester, A New Module, A New Blog….

A New Year, A New Semester, A New Module, A New Blog….

Amongst many new things brought in after the New Year, today brought in the exciting new subject of Public Relations. While not strictly the domain of journalists such as myself and the other tengu, the subject is invariably linked to the disease plaguing journalists of the age. I refer, of course, to the five filters defined by Noam Chomsky and Edward Herman to explain why journalists are mere instruments in the propaganda model. Continue reading ‘Week 1 Post:A New Year, A New Semester, A New Module, A New Blog….’



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