Posts Tagged 'Video'

Week 14: Asian Public Relations

I was rather disappointed by the chapter from Chia and Synnott’s book on the topic of focusing on Asian PR. As a Singaporean, I do not find the portrayal of Asian countries to be very accurate or fair. While I recognise that in any thesis on such a hugely varying (sociologically and geopolitically) region is somewhat vulnerable to over specification if too much attention is paid to detail. Nonetheless, any thesis trying to draw a huge bracket over the whole of Asia loses a whole lot of meaning by way of the hugely diverse populace of Asia. This would still be acceptable, if not for the fact that the chapter tries to construe a consistent PR perspective on the whole of Asia, and along the way assumes that the entirety of the United States is more singular in nature than China, Japan, or South Korea… or any other Asian nation. Continue reading ‘Week 14: Asian Public Relations’

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Week 6 Mr Motivator

Video Reference: http://www.youtube.com/watch?v=WVhoOtFbpGg

Today’s lecture brought yet another case study, Reebok’s campaign to promote its brand here in Singapore. I know what you are thinking: “Dude, not another case study, where is my pedantic psychobabble phantasm-level philosophical posting?”. Well, sorry to disappoint but there isn’t sufficient insight for me to discuss those at length. For now, I promise I will discuss

  1. the ethical considerations of media relations as per the propaganda model,
  2. the grey area of astroturfing and Google-Bombing,
  3. and why reactionary media relations might be a better approach than proactive ones,

in my next few posts.

Continue reading ‘Week 6 Mr Motivator’

Week 2: An Exposition of the Perspectives and Trends in Public Relations (PR): Marketing-PR, Traditional Marketing, Experiential Marketing..

This week, being the second week, saw an introduction of the dominant perspectives in the field of PR. While perhaps only descriptive of the zeitgeist of the present, it is a good starting point for any learner inquiring into PR.

The dominant perspective prescribes that PR is a subdomain of marketing (Confirmed by both Ms Tanya Wilson and the text book written by Chia & Synnott). As schools of thought, these two fields are invariably linked to the language of proselytization. Continue reading ‘Week 2: An Exposition of the Perspectives and Trends in Public Relations (PR): Marketing-PR, Traditional Marketing, Experiential Marketing..’



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